Our Email Marketing software allows you to create multiple lists, which you can use to keep your subscribers organized. However, many people wish to divide up their subscriber lists even further. This is known as “list segmenting.”
List Segmenting is a powerful marketing tool, which can be used to maximize your subscriber responses, increase sales, and to organize your lists. List segmenting allows you to send specific, targeted campaigns to small groups of subscribers, based on certain subscriber data, such as geographical location, gender, interests, etc — a powerful marketing strategy.
Creating A Segment
To create a list segment in our Email Marketing software, first click on the Lists tab.
Once you are on the List Segments page, click on the link to the right of the List Name. If there are no Segments created yet, it would read “No segments yet”. If there are already segments created, it would read “# Segment(s)”. With # being the number of segments that has been created already.
To add a new segment, click on the “New Segment” button.
Type in a name for your segment. Having a descriptive name would make it easier for you to figure out what segment this is for. For example, if you are segmenting the list for Females, naming the segment Females would make sense.
Conditions and Groups
By default, your segment will have one group and one condition. Groups can contain one or more conditions, and you can decide whether or not all conditions should be met for a group to be matched, or if only one of the conditions needs to be met for a group to be matched. Your groups and conditions can be as simple or as complex as you need.
Conditions can be based on the following:
- Default Subscriber Details – Ex. Name, Subscription Date, etc.
- Custom Fields that you have added – Ex. Phone Number, Birthday, Anniversary, etc.
- Actions that a subscriber has taken in the past – Ex. Opened a specific campaign, Clicked a specific link, etc.
- You can also choose from the Most popular conditions you have used.
Once you have selected an option from the condition category, you will then need to choose a qualifier: Is, Is Not, Contains, Does not contain, etc.
Then you would enter a value on the last field. The last field is the actual value that the condition will be checked against. (For example, if you use “Gender + Is + Female”, then all subscribers who have a value of Female on their Gender field will be included on the segment.)
If you want to add more conditions, you can click the “Add another condition” button. If you want to remove a condition, you can click the “X” to the right of the condition. Similarly, you can click the “Add another group of conditions” button to add multiple groups.
Click “Save” on the top right of the page when you are finished adding groups and conditions, to save your segment. From this page, you can also view the subscribers belonging to the new segment by clicking the “View Subscribers” button. If you no longer need the segment, you can click the “Delete” button. (Please note that deleting the segments does not delete the subscribers.)